Leinenkugel
Revamped Leinenkugel’s "Summer Shandy" brand campaign to drive winter sales, emphasizing the "Summer State of Mind" year-round.
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Creative Strategies for Engagement: Developed a pop-up tour, in-app promotions, and in-store activations to increase brand visibility and consumer interaction.
Consumer and Seasonal Trend Analysis: Aligned marketing efforts with consumer preferences and seasonal trends, focusing on comfort and nostalgia for summer.
Sweepstakes for User-Generated Content: Launched a sweepstakes to encourage user-generated content and community involvement, enhancing engagement and expanding reach.